Lynda – Mobile Marketing Foundations
Description
Dive into the world of mobile marketing and reach customers on the go. In this course, you will explore the basic concepts and trends of mobile marketing and learn how to prepare every aspect of your web presence – from your website to your social media posts – for today’s mobile client. Trainer John Jantsch helps think through the design of your mobile site, discusses tools and best practices for mobile forms and transactions, and shares mobile SEO hacks. He also dives into a variety of mobile campaigns, including device-specific ad campaigns, location-based campaigns, and more. Internet Marketing Course Digital marketing is a marketing component that uses the internet and online digital technologies such as desktops, mobile phones and other digital media and platforms for promoting products and services. Its development in the 1990s and 2000s has changed the way brands and companies use technology for marketing. As digital platforms became more and more integrated into marketing plans and daily life, and people increasingly used digital devices instead of visiting physical stores, digital marketing campaigns began to prevail, using combinations of search engine optimization (SEO), search engine marketing (sem), content marketing, marketing effectiveness, content, automation, stock marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email, direct marketing, display advertising, eñbooks and optical discs and games have become commonplace. Digital marketing extends to non-internet channels providing digital media such as television, mobile phones (SMS and MMS), call back and hold mobile ringtones. The proliferation of non-internet channels differentiates digital marketing from online marketing.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 186
- Assessments Yes
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