Lynda – Marketing to Millennials
Description
Millennials – people between the ages of 18 and 35 – are the largest consumer segment in the economy. In this course, you will learn what this generation really values and how to use proven marketing strategies to effectively target this powerful audience. Millennial Marketing Specialist Chelsea Krost starts the course by explaining who millennials are and debunking common millennial stereotypes. Chelsea offers specific tactics you can use to optimize your organization’s digital and social presence, and shares strategies to boost your content marketing efforts to inspire and engage consumers. She concludes by talking about influencer marketing – including how to find the right person for your business – and talk about the fundamental concepts of social media marketing. Internet Marketing Course Digital marketing is a marketing component that uses the internet and online digital technologies such as desktops, mobile phones and other digital media and platforms for promoting products and services. Its development in the 1990s and 2000s, > changed the way brands and companies use technology for marketing. As digital platforms have increasingly been incorporated into marketing plans and daily life, and people increasingly used digital devices instead of visiting physical stores, digital marketing campaigns began to prevail, using combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct email marketing, display advertising, e-books, optical discs and games have become commonplace. Digital marketing extends to non-internet channels providing digital media such as television, mobile phones (SMS and MMS), callback and held mobile ringtones. The proliferation of non-internet channels differentiates digital marketing from online marketing.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 186
- Assessments Yes
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