How to Analyze Sales Competitors by Lynda
Description
Keeping track of your competitors is more than just knowing their products and features. What are their messages like? What value do they add? What are their unique characteristics? In this course, Jeff Bloomfield will help you analyze competition in sales. This starts with understanding your buyer’s point of view and then being honest when making comparisons. Jeff shows how tools like LinkedIn and Google Alerts can help you stay up to date with your competitor’s staff and product updates, and how you can take advantage of webinars, presentations, and other resources provided by your competitor. Finally, while information about your competitors is crucial, it’s ultimately more important for you to remember the value your company brings. In conclusion, Jeff explains how best to sell your company’s products and services: without getting too distracted by the competition.
Online Marketing Course
Digital marketing is a component of marketing that uses the Internet and online digital technologies such as desktop computers,
mobile phones and other digital media and platforms for promoting products and services. Its development in the 1990s and 2000s,
the way brands and companies use technology for marketing has changed. As digital platforms became increasingly integrated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become prevalent,
using combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing,content automation,
campaign marketing, data-based marketing, e-Commerce marketing, social media marketing, social network optimization, direct email marketing, display advertising,
e-books, optical disks, and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback and hold mobile ringtones. Expanding to non-Internet channels distinguishes digital marketing from Internet marketing.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 121
- Assessments Yes
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