Safe Advertising by Claude Hopkins
Description
The third book by Claude Hopkins ………………………………………. ……….
Advertising to promote the book …………………………………..
Claude Hopkins Million Dollar Advertising Collection ………
“Scientific advertisement” by Claude Hopkins …………………………..
“My Life in Advertising” by Claude Hopkins …………………………..
Two rare advertising books by J. Walter Thompson …………….
J. Walter Thompson Advertising Collection …………………….
Advertising Secrets Claude Hopkins Left Unnoticed In His Other Two Books!
On its pages, you will find the secrets of creating multiple fortunes from effective advertising. He talks about things that he did not share in his other two books.
Priceless and timeless things.
Secrets That Can Help Almost Any Business Owner, Entrepreneur, or Marketer Make More Money Today.
You will learn how to know … before you spend a dime … whether your promotion is a profitable winner or a losing loser.
You will uncover the behind-the-scenes techniques that Hopkins has used to spin one winning promotion after another for decades! Promotions that have created multi-million dollar and billion dollar companies selling brands still popular in the 21st century.
You will learn how Hopkins and his team (especially his most trusted protégé) worked together, using a proven system to strategize the success of virtually any campaign … and … milking it for maximum profit.
You will know more than ever before about what Hopkins pioneered and did to generate record sales and profits. Again and again. And in the most predictable way.
And by the time you finish reading this book, you will have a “plan” at hand for creating a winning strategy — in the most predictable way and with the highest chance of success — for all of your advertising too!
How Any Business Can Leverage Hopkins’ Breakout
Methods to Increase Profits in the End …
You won’t find a fuller explanation of how Hopkins structured money-making ads anywhere else. He reveals little known methods that you can use today.
However, few (very few) business owners have heard of these proven strategies.
Now … finally … you have a chance to “peep” into the mind of the world’s greatest advertiser. Explore the tips, tricks, secrets, strategies, and tricks that made Claude Hopkins a living legend. Find out how he created campaigns that pioneered whole new industries.
Simulate and copy his strategies to sell more (much more) of your own products and services!
The best marketers are raving about this book. Some have frankly admitted that this book may be even more instructive than Hopkins’ first two books. Here’s a rundown of a few secrets you’ll read about in this amazing book …
Chapter 1.
How To Completely Eliminate
Advertising Risk!
Many people consider advertising to be a gamble. In fact, this is not the case.
Hopkins shows you how to take the guesswork out of all your ads. Follow his advice and you will stop advertising blindly. Wild theories will fly out the window.
Not only that, it shows you how to keep your exposure to an absolute minimum. How to accurately predict the cost of a campaign … and … how much profit you can expect to generate. All this is possible before you invest any money.
He also looks at how to turn ad failure into crushing success.
So if you want your ad to work like crazy, pay special attention to this chapter. You will learn how to make sure that all your stocks bring in serious money.
Chapter 2.
How Understanding Human Nature Allows
Advertisers To Create A Condition!
Claude Hopkins has probably made more profit from his advertising than any other copywriter. The reason for his consistent success is simple.
He understood what makes people (his prospects) “tick.” His ability to influence the masses is unmatched.
So, in this section, you will discover the biggest secret to huge profit margins in direct marketing. This secret applies to anyone who is savvy enough to harness its power to make money. This is the only piece of knowledge that business owners know-how used to create multiple fortunes quickly and easily.
He can do the same for you!
Chapter 3.
How to Multiply Ads Results
As quickly as possible!
In Chapter 3, you will discover the only thing that is absolutely reliable about advertising. Skip this and you can kiss your profits goodbye. Use it wisely and a river of cash will flow your way.
In addition, you will learn how to use the “law of averages” to relieve stress and fight to make your ad pay off. And … how to test your campaign in a smart way. And … things to consider before investing your ad dollars. Few people think about this.
And even more: you will learn how to safely master the art and science of multiplying advertising results. And how to avoid costly mistakes (like a $ 816,000 miss made by one advertiser) that can ruin your business.
Chapter 4.
How To Find And Hire The Best
Copywriter Talent In The World!
Look, if you are hiring copywriters, the wise advice in this chapter can make you rich … or … save you a little money.
Lord & Thomas Advertising has used this secret to build a stable of top copywriters … and … to become a world renowned advertising agency. Major players in direct response marketing are also using this secret today to attract and retain the best copywriting talent.
(Note: this also works to find the best people in any field.)
Chapter 4 also reveals one element of advertising, seen as the real difference between cost and benefit. It’s easy to miss. Get it wrong, and your chances of hitting it big are nearly ruined. Do it right and the odds are in your favor.
Chapter 5.
How the Master Mind Concept Gives
You Are An Unfair Business Advantage!
The idea of “master mind” became popular in Napoleon Hill’s book “Think and Grow Rich.” Long before Hill wrote his book, Hopkins and Lord and Thomas built the greatest team of advertising experts the world has ever seen.
This chapter shows you how to generate million dollar ideas on virtually no demand. How to figure out which ideas to chase … and … which ideas to discard. And how to ensure that you make more money in your business.
The few who know the simple secrets here will receive stunning rewards.
Chapter 6.
How to Position Yourself, Product
Or Service As A Market Leader!
In this chapter, Hopkins describes how Lord & Thomas’s ads have won customer trust. You will learn how any company can gain a foothold as the sole solution and market leader.
Hopkins shows how to put an iron cage around clients, clients and patients. How to be the only choice for your product or service.
And how to bury competitors so far in the dust that they will never catch up!
Chapter 7.
The Real Secret To Find Out
If Your Ad Works Before You Launch It!
Lord & Thomas Advertising reportedly spent $ 100,000 to have it at its disposal.
Serious direct marketers need the same. Because no one – no matter how experienced they are in the advertising field – can rely on their own judgment about the selling power of advertising. I’m not talking about testing either.
Hopkins provides the surest guide to which methods and copying work best. This “guide” lets you know which test environments … which strategies are proven winners … and … which sales systems can accelerate your business’s growth.
Don’t even think about advertising without something like this at your disposal.
Chapter 8.
The Best Way to Increase Your Feedback
About Promotion Investments!
Some people say that buying cheap ad space … or cheap mailing lists … or cheap “clicks” is the best way to increase your ad ROI.
True.
But only to a certain extent.
Claude Hopkins puts an end to this dispute. He explains the truth about buying cheap exposure … and … the real secret to getting more out of your ad budget. Focus on what he says and you can make almost any ad make a profit. Even those with arms and legs.
It also shows you how to get the best possible price no matter what media you use. Only this secret (and it is the secret for 99% of advertisers) allows you to advertise at the lowest price every time.
Chapter 9.
How To Provide This Type Of Service
It Keeps Customers Loyal!
Here Hopkins explains why most companies fail to provide customers with a high level of personal service. Plus, how to increase your customer loyalty and reduce the number of returns, returns and customer attrition.
It is absolutely imperative for business owners to hear and follow these suggestions.
Not only will you be more productive … but … just as importantly … your customers will receive the services they demand and deserve.
Chapter 10.
How to Expand Your Initial Enterprise
Into a Prosperous Business!
In this chapter, Claude Hopkins shows you how to take a startup and grow it exponentially … and … as quickly as possible.
You will learn how to prevent a business disaster from frustrating your efforts. How to make sure your project has a chance of success from the start. And how to evaluate a product to find its hotspots.
You get a “no filler” explanation of the least risk, most likely to succeed method for getting any product, service or business from scratch.
Chapter 11.
How Established Businesses Can Multiply
The Power of Their Advertising!
Complacency eats away at the profits of many well-known businesses.
The owners believe that if everything is going well, it is best to leave the good enough alone. Hopkins destroys this myth in this chapter. It shows why getting a fresh pair of eyes to look at your ad can make a significant difference to your bottom line.
Why should you test different mediums and constantly add profitable ones to your marketing mix. And how to accept an old, worn out proposal and breathe new life into it.
And make it irresistible again.
When you finish reading this book, you have a complete picture of how to make ads pay. You will learn the closely guarded secrets of the best advertising agent who ever lived.
It’s even better if you can use these secrets in your business.
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Business Information:
A business is an activity aimed at making a living or making money by producing or buying and selling products (such as goods and services).
[need a quote for verification] Simply put, it is “any activity or enterprise entered into for the purpose of making a profit.
This does not mean that it is a company, corporation, partnership or any other formal organization, but it can range from a street vendor to General Motors. ”
The presence of a company name does not separate the business entity from the owner, which means that the owner of the enterprise is responsible and liable for the debts incurred by the enterprise.
If the business acquires debt, creditors can go after the owner’s personal property.
The business structure does not include corporate tax rates. The owner is personally taxed on all business income.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 146
- Assessments Yes
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