The Conversion Copywriting Workshop from Joanna Wiebe
With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader. See how to make sense of those words and messages. And get the tips and techniques you need to turn good messages into great copy.
Plus, because this is a recording of a live workshop, you’ll see how others struggle with copy. And you’ll watch as the original conversion copywriter Joanna Wiebe coaches copywriters through their challenges.
The Curriculum
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Start
Start by identifying the “stage of awareness” of your prospect (31:53)
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Start
With the stage of awareness in mind, apply the Rule of One (25:35)
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Start
Part 1: Find your messages (31:59)
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Start
Part 2: Find your messages (16:15)
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Start
Part 3: Find your messages (50:09)
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Start
Part 4: Find your messages (48:47)
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How to phrase your messages (25:06)
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Optimize the elements (25:04)
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Finish by editing in the awesome (21:21)
Marketing – Sales online course
More information about Marketing – Sales:
Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers.
Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).
Regardless of who is being marketed to, several factors, including the perspective the marketers will use.
These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold.
This can in turn, be affected by the environment surrounding the product , the results of marketing research and market research, and the characteristics of the product’s target market.
Once these factors are determined, marketers must then decide what methods will be used to market the product.
This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.
Sales are activities related to selling or the number of goods or services sold in a given time period.
The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.
There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur.
The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction,
A person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop,
In which case other terms are also common, including salesclerk, shop assistant, and retail clerk.
Take The Conversion Copywriting Workshop from Joanna Wiebe at Whatstudy.com
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 200
- Assessments Yes