Digital Psychology And Persuasion Minidegree by Conversion XL
DESCRIPTION
Learn to influence user behavior through digital psychology and persuasion
Certification training programs for products, growth and optimization personnel. 100% online, self-paced.
Increase online sales through the use of behavioral psychology, persuasion and neural marketing
Courses curated by research-supported experts stay ahead
Learning from the best: taught by selected industry practitioners and academic scholars
Please refer to the price keyboard_arrow_down to request a demo
Some companies that train the team at the CXL Institute:
Program introduction
01:14
Complete this training and become a CXL certified digital psychologist
Enhance the persuasiveness of replication and design
Learn to understand customers’ mentality and needs
Develop habits, increase loyalty, and evoke emotional responses
Direct attention and promote actions through prompts and triggers
Combine psychological strategies with transformational optimization
Use a proven psychological framework to improve your website, understand behavior, and influence how you buy.
In the CXL Institute ’s extensive certification program, you will learn the methods and processes needed to better understand your users and be able to influence their behavior.
Understand how the user ’s brain works
You will learn to direct attention through visual cues, understand the cognitive biases that guide our decision-making behavior, and increase unconscious motivation to encourage desired behavior. You will learn a persuasive process that can be copied on any online media resource.
As you strive to get users to take action, distilling the latest human behavior research into actionable points and guidelines relevant to today will change the rules of the game.
CXL Digital Psychology and Persuasive Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will provide you with theoretical and empirical knowledge to optimize your website and marketing strategy to increase persuasion and appeal.
Watch video lessons, read research reports, view conference lectures, and complete exercises to unlock certification tests. Pass the test and become a CXL certified digital psychologist.
Industry experts reviewed this course
3 cumulative tracks, a total of ~ 44h of videos and learning materials-designed to make you more convincing.
Pay attention to the basics
Make a decision
Learning and memory
Topic 2: Neural Marketing and Persuasion Model
This topic explores how to attract users’ unconscious thinking through prejudices, cues and triggers, and other persuasive techniques.
Introduction to Neuromarketing
Applied Neuromarketing
Unconscious motivation
Cognitive bias
establish trust
Build habits and loyalty
Influence and interactive design
CRO Psychology and Neuroscience
Session 3: Applied Behavioral Psychology
Learn how to implement the theories and methods learned in the first and second topics.
Web Psychology
Product Psychology
Communication psychology
Pricing psychology
Social proof
Sales page copy
Persuasive design principles
Develop and test emotional content strategies
Heuristic analysis framework for conversion optimization review
Psychological tempering
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 176
- Assessments Yes
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