Copyhackers – Copy School 2020
Description
A CAREER-DEFINING QUESTION FOR DIGITAL MARKETERS, ENTREPRENEURS, AND WELL-PAYING COPIERS WHO WRITE FOR THEM: What’s the difference between a marketing campaign that generates record profits, lifts you to the top of your industry, and gets you flying to Lake Tahoe for the next off-site team … … and the one that barely makes ends meet and leaves you shrugging your shoulders on your posthumous Zoom when you wonder Where the hell did it all go so wrong? IF YOU GUESSED … … how the life of your digital course, software or coaching program is changing. You’re wrong. … how many upsells, downsells, stretch marks, polls, pixels and ninja stars have you scattered across the most epic funnel in the world. You’re wrong. … how many 5-digit checks have you anxiously signed up for high-level consultants, trainers and inspirers to tell you what to do, but not how to do it. You’re wrong. … how many late nights curled up in an embryo, praying to all the good and savory, that your copy will somehow be converted. And still you are wrong. Because, as every top marketer, copywriter, or business owner will tell you… cash doesn’t change hands, doesn’t affect life, and your business isn’t rewarded with record profits until… YOUR COPY IS TRANSFORMED. Which is also … THE REAL REASON WHICH COPYWRITERS AND MARKETERS DRINK. Don’t let Don Draper’s fictional swagger fool you. Drinking is not a showy clink of glasses in honor of a job well done. This is to soothe PTSD since that last time you hit share on Google doc with your client or superiors and prayed to the copying gods that it would actually convert. It’s a fight against the existential crisis that comes with the stress eating Cliff bars on Sunday nights and switching Spotify playlists for inspiration. This is done to pretend to be confident that you really know what you are doing when you are assigned an email sequence or sales page while inside you helplessly try to calm the crowd of internal pitchfork voices. (Was this last win a fluke? … Can I do it again? … Am I a one-hit miracle like those Macarena guys? … Should I just leave before my reputation and ego are hurt?) OR IF YOU ARE A BUSINESS OWNER … This is to soothe the nerves of the last time you had to put together a 5-minute copying education from the blogosphere to whip up a landing page, sales page, and sales emails that would truly get your product into the hands of customers.
So yeah … the pressure is real Insta-pot is stuck at a height, real. Overextended adrenal glands without any amount of adaptogens to actually fix it. And this is justified. Because really, everything you do in your career and business depends on it. GET COPY SCHOOL 2020 – COPYHACKERS, PRICE ONLY $ 207 LET ME BE STRAIGHT … Without a copy, the lofty acquisition goals you set on the board for the SaaS you spent 19 months coding are just fine. Objectives. Without a copy, your online course (aka the reason your friends and family barely recognize you) won’t hire a single student. Without a copy, the money you send Zucks to put you in front of a hyper-targeted audience doesn’t do anything, but helps him target another 50-acre estate off the Amalfi Coast. Without a copy, your “next level” funnel, which you spent your entire marketing budget on last quarter, is nothing more than a bunch of lines and empty boxes scattered across an inflated flowchart. The skeleton of a real marketing campaign. The dead bones of a rotting digital carcass. Without the beating heart, flesh and connective tissue that really make things move. The “things” that actually make the cash register jingle. In short, nothing happens until your copy is converted. Nothing will change until your copy consistently and predictably receives a yes. ” And gets it to scale. And that’s why… WRITING A HIGHLY CONVERTIBLE COPY IS THE MOST PROFITABLE SKILL YOU EVER LEARN IN YOUR BUSINESS OR CAREER WE PROVED IT AGAIN AND AGAIN. In our business. In the business of our clients. In the business of our students. When you master the ability to write high-converting copy quickly and confidently, you arm yourself and your company with an invaluable skill of $ 1,000 an hour. THESE VICTORIES ARE NOT THE RESULT OF MONTHS OR YEARS OF TRAINING AND WORK. They were earned in literally minutes or hours of knowing exactly what to do to generate dramatic results “we’re moving our business to a 2,500 square foot open brick loft.”
THIS ABILITY IS LITERALLY PRICELESS. BECAUSE… WHEN YOU FINALLY GET THE CONFIDENCE TO TURN YOUR WORDS INTO INCOME, EVERYTHING WILL CHANGE. WHEN YOU FINALLY HAVE THE OPPORTUNITY TO TURN YOUR MACBOOK PRO INTO A WEAPON OF MASS CONVERSION, EVERYTHING CHANGES. When you finally have the Kanye-level confidence that comes from knowing what you are doing, not guessing and praying (aka the tearing method), you can hit Share on this g-doc while flaunting the world’s ugliest pants khakis and still feel like a million dollars. Heck, you can be the sock and sandal guy and still leave the office at 5:01 pm with your notorious middle toes up. #dontbethatguy IF YOU ARE A MARKETER OR BUSINESS OWNER IT MEANS THAT: Ability to log into Hubspot, ActiveCampaign, Mailchimp, etc. at 2:04 pm and celebrate new sales notifications in Stripe or Paypal at 2:15 pm. The ability to load more efficiently instead of trying to find a copywriter who either doesn’t know their value or wants to take 2% of the shares on something that doesn’t exist yet. The opportunity to cash in on flash sales, new campaigns and, yes, the most epic funnel in the world — without worrying about how those “hungry empty boxes” will actually be fed. IF YOU ARE A STAFF OR EXTRAORDINARY COPIRER, IT MEANS THAT: Engage actively in larger projects instead of self-sabotaging for fear of not being able to complete them. By being able to offer higher fees, negotiate a significant raise or rollback because you know your copy makes you irreplaceable and invaluable. Being able to pinpoint exactly where the customer leaves money on the table and swoop in to save the day with your skills – while cashing larger checks in the process. SO, IF THE REWARD FOR THIS SKILL IS MUCH OUT OF PROPORTIONALITY, WHY DO MOST MARKETERS (AND SOME COPYWRITERS) CONCERN COPYING LIKE TALKING LEPPER? PLAIN. THIS IS A LITTLE SCARY. NOT AT ALL SO … VERY SCARY. A double root canal without laughing gas is scary. Because even if it is the most profitable skill, it is also the most subjective and controversial. As you sit at your laptop with Google Doc open, you ask questions like … – Am I doing everything right? … Doesn’t that sound too venal? … Will these words be addressed? Or am I wasting my time on something that’s already dead before I even hit submit or post? There are apps that tell you what level you are writing at. There are plugins that will tell you if a word is misspelled. There are bots that will automatically fill out the general proposal. But there is no plugin, app, or bot that can tell you if your copy is good. Only the market and your trading account can tell you this. And rest assured, it will be so. Everytime. In cold, hard numbers that don’t care how many Saturday evenings you spend stressed out eating cliff bars in front of your laptop. Or how much time and money you spent creating what you are trying to sell. That’s why it’s much safer to share a social post and pat yourself on the back for those 300 likes than launching a 300-word sales letter and feeling like a helpless hacker when the Mailchimp monkey laughs at your whopping 1% CTR.
THIS ABILITY IS LITERALLY PRICELESS. BECAUSE… WHEN YOU FINALLY GET THE CONFIDENCE TO TURN YOUR WORDS INTO INCOME, EVERYTHING WILL CHANGE. WHEN YOU FINALLY HAVE THE OPPORTUNITY TO TURN YOUR MACBOOK PRO INTO A WEAPON OF MASS CONVERSION, EVERYTHING CHANGES. When you finally have the Kanye-level confidence that comes from knowing what you are doing, not guessing and praying (aka the tearing method), you can hit Share on this g-doc while flaunting the world’s ugliest pants khakis and still feel like a million dollars. Heck, you can be the sock and sandal guy and still leave the office at 5:01 pm with your notorious middle toes up. #dontbethatguy IF YOU ARE A MARKETER OR BUSINESS OWNER IT MEANS THAT: Ability to log into Hubspot, ActiveCampaign, Mailchimp, etc. at 2:04 pm and celebrate new sales notifications in Stripe or Paypal at 2:15 pm. The ability to load more efficiently instead of trying to find a copywriter who either doesn’t know their value or wants to take 2% of the shares on something that doesn’t exist yet. The opportunity to cash in on flash sales, new campaigns and, yes, the most epic funnel in the world — without worrying about how those “hungry empty boxes” will actually be fed. IF YOU ARE A STAFF OR EXTRAORDINARY COPIRER, IT MEANS THAT: Engage actively in larger projects instead of self-sabotaging for fear of not being able to complete them. By being able to offer higher fees, negotiate a significant raise or rollback because you know your copy makes you irreplaceable and invaluable. Being able to pinpoint exactly where the customer leaves money on the table and swoop in to save the day with your skills – while cashing larger checks in the process. SO, IF THE REWARD FOR THIS SKILL IS MUCH OUT OF PROPORTIONALITY, WHY DO MOST MARKETERS (AND SOME COPYWRITERS) CONCERN COPYING LIKE TALKING LEPPER? PLAIN. THIS IS A LITTLE SCARY. NOT AT ALL SO … VERY SCARY. A double root canal without laughing gas is scary. Because even if it is the most profitable skill, it is also the most subjective and controversial. As you sit at your laptop with Google Doc open, you ask questions like … – Am I doing everything right? … Doesn’t that sound too venal? … Will these words be addressed? Or am I wasting my time on something that’s already dead before I even hit submit or post? There are apps that tell you what level you are writing at. There are plugins that will tell you if a word is misspelled. There are bots that will automatically fill out the general proposal. But there is no plugin, app, or bot that can tell you if your copy is good. Only the market and your trading account can tell you this. And rest assured, it will be so. Everytime. In cold, hard numbers that don’t care how many Saturday evenings you spend stressed out eating cliff bars in front of your laptop. Or how much time and money you spent creating what you are trying to sell. That’s why it’s much safer to share a social post and pat yourself on the back for those 300 likes than launching a 300-word sales letter and feeling like a helpless hacker when the Mailchimp monkey laughs at your whopping 1% CTR.
Confrontation? Yes. High stakes? Absolutely. An unfair advantage for anyone brave enough to take possession of it? You already know the answer. Simply put… If you are responsible for generating income within your business or the client’s business – you are responsible for mastering this skill based on results. And heck, there is a way for that. GET COPY SCHOOL 2020 – COPYHACKERS, PRICE ONLY $ 207 THE PROVEN 3-STEP WAY TO RESULTS-BASED EXCELLENCE (AND BECOMING YOURSELF THE MOST PROFITABLE PERSON IN THE ROOM) STEP 1: LEARN THE PLACES WHERE CASH CHANGE HAND TO HAND The reason most founders, copywriters, and marketers give up their quest for excellence is because they are literally trying to master everything. And this is sheer madness. Unlike Facebook ads or SEO, which are hardly old enough to order cheap Canadian Dive whiskey, copywriting has been around for over 120 fucking years. The number of techniques, philosophies, schools of thought and places where they can be applied are almost endless. This is why even seasoned copywriters never feel like they “did it” or that they are “good enough.” The goal pillars for skill are more blurry than Jackson Pollock for those people in the birdbox. So we say, “to hell with all this.” don’t shoot this elusive thing called “skill.” Instead, develop a result-oriented ownership of key assets in your marketing funnel where cash changes hands. Value… 1. Your Site Facebook and Instagram (to turn strangers into traffic) 3. Your landing page (to turn traffic into leads) 4. Your letters (in turn, leads to a primed perspective) 5. Your sales page (to turn primed leads into customers) Achieve results-based proficiency in these 5 cash flow-changing transitions and never again have to worry about your ability to generate income in your business. Or back in business for your clients. STEP 2: NEED FOR SPEED: NEVER START FROM ZERO. NEVER DOUBT. Highly convertible copy is designed for fast writing. Methodically fast. This is not an educational game. It’s a speed game. As a founder, marketer, business owner … or as a busy copywriter who wants to serve all those customers fighting for your keyboard, you don’t have endless hours of work on your Macbook, throwing back 18 Starbucks gas stations. You don’t have time to play the poor man’s game of copywriting chicken with a blinking cursor. Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write a copy that feeds everyone, including the company’s Bernese Mountain Dog. And this is actually an advantage for you. Because killer copy sales happen fast. Methodically fast. And that’s why the best copywriters on the planet never start from scratch – they start with proven templates, frameworks, and processes that produce a record copy twice as fast as you work on something that makes your stomach curl the second you click “share”. STEP 3: RECOGNIZE THE COPY AS A UNIVERSAL BLOOD GROUP OF YOUR MARKETING CAMPAIGN You are probably just as sick as we are that every marketer on the planet professes their thing as “the most important thing” – SEO, CRO, funnels, high ticket services, climbing paths, inbound marketing, conversational marketing and etc. Infinite, right? But the only thing they all have in common is the requirement for high copy conversion. The copy is the great unifier. It is an O negative blood type that generously pumps its lucrative power into everything you ever do in your marketing. It was a “thing” in 1920. And it will still be the same in 2020 and beyond. When it comes to marketing, copy is the immortal Taoist sage who took a sip from the fountain of youth and bottled that shit to keep it safe. You can blame him for being too humble. You can resist it. You can pretend that it doesn’t exist or that it doesn’t matter. But with this attitude, he is likely to outlive you and your business. It’s time to put the past in the past and finally come to terms with this most lucrative skill. This means that you must commit to the actual development of these key assets. Don’t just be a “smart blogger” and call Ogilvie names every time you get the chance. Not just learning about 101 on Udemy. But in reality, the acquisition and application of repetitive, evergreen skills and strategies that have helped create repeatable 6- and 7-digit winnings for the brands, companies and programs you use every day. If you’re ready to do it … we’re starting a new breed of copywriters and marketers: THE MOST PROFITABLE PERSON IN THE ROOM ™ (Noun) ORIGIN: COPY SCHOOL 2020 Definition: Confident, well-paid copywriter, marketer, or business owner who has developed profits on demand skills by mastering the 5 key nodes where cash changes hands: your website, ads, landing pages, emails, and sales pages. “Cool, but maybe you would like to … use this in a sentence?” F-yes, we can. This is what it means to be “MPP” … It means that… … as a copywriter, you’ve de-commoditized yourself and set yourself up to charge commissions from your A list by mastering the critical moments when cash changes hands. … as a marketer or founder, you have ensured for yourself and your team a results-based mastery of the assets that move the needles so you can increase your internal “profit margin” and never be straightforward about your ability to succeed in the aggressive goals that you delivered last quarter. … that as any person directly responsible for generating income in your business, you have gained the confidence, clarity and processes to generate a yes. ” Everything is done quickly and get it to scale. WHY THERE IS NO BEST TEAM THAT WOULD HELP YOU BECOME THE MOST PROFITABLE PERSON IN THE ROOM IN 2020 Joanna is the founder of Copyhackers and the creator of conversion copywriting. She has written copy for companies such as Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar, and Wistia. And she has been invited to teach conversion copy on over 50 international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger, and ConversionXL Live. The creator of the “coaching conversion” method, Paradise Schwartz, was the not-so-secret hitman behind dozens of 6- and 7-figure product launches and evergreen funnels. He has written and / or consulted with leading online companies such as Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell. TOGETHER JOANNA AND RI WERE INVITED TRAINERS FOR TRAINING: MARIE FORLEO – AMY PORTERFIELD – TRAINERS – CONVERTKIT – LEADPAGES – ATLAS STRIP – GROWING SOCIALLY – NATALIE LUCIER – FUNNEL TERM – THINKIFIC – HUBSPOT – PODIUM INTRODUCTION …
SCHOOL COPY 2020 THE MOST PROFITABLE PERSON IN ™ EDITION ROOM The most insanely comprehensive ROI-focused copywriting training on the planet, designed to make every critical part of your marketing funnel more profitable from day one. Let’s get this over with. Copy School 2020 is not for the faint of heart. This is a complete range of master’s level training for those in charge of generating income within digital businesses in 2020 and beyond. Within seconds of registering, you will have immediate, Lifetime access to: 7 complete copy tutorials (each sold independently for $ 1000 – $ 2000) 150+ educational videos Dozens of proven templates, workbooks, checklists, bootcamps, and over-the-shoulder tutorials. They all come together to give you results-based prowess on every important marketing asset. NEW FOR 2020! Convert visitors to your site Write any webpage for SaaS, e-commerce, or services using a conversion message map and 10x page plan, the base of the 10x web copy that is converted. Instructor: Joanna Wiebe Sells for: $ 1997 NEW FOR 2020! Plan and write 4 complete funnels Frustrated with funnel cards with empty boxes that you have no idea how to fill? Reimagine your funnels with this series of quick optimization hits on 4 different funnels. Instructor: Sam Woods Sells for: $ 997 Attract, convert, retain and sell your followers Sales emails bringing up emails, incoming emails – you have to schedule them and write them. And that’s exactly what we teach in our # 1 most popular curriculum. Instructor: Joanna Wiebe Sells for: $ 997 Optimizing lead capture Convert visitors to leads, subscribers, webinar registrants and more with this foundational conversion copywriting training. Includes the mandatory rule of one. Instructor: Joanna Wiebe Sells for: $ 997 Knock out the victory of FB and Insta ads What’s the secret to getting better links, lowering ad costs, increasing engagement, and killing paid social media altogether? It’s not a secret. This is a process. Instructor: Wahida Lahani Sells for: $ 997 Ideal for course creators Use conversion coaching templates and framework to write course launch emails that move people through the entire preparation and launch funnel. Instructor: Rai Schwartz Sells for: $ 997 Send your followers to sales pages that are converting If you have a list of trial users, leads, subscribers, or customers – or all of the above – close sales like a champion by sending them to a compelling long sales page. Instructor, Track 1: Joanna Wiebe Instructor, Track 2: Ry Schwartz Sells for: $ 1997 Business Online Course Business Information: A business is an activity aimed at making a living or making money by producing or buying and selling products (such as goods and services). [citation needed for verification] Simply put, it is “any activity or enterprise entered into for the purpose of making a profit. This does not mean that it is a company, corporation, partnership, or any other formal organization, but it can range from a street vendor to General Motors. ” The presence of a company name does not separate the business entity from the owner, which means that the owner of the enterprise is responsible and liable for the debts incurred by the enterprise. If the business acquires debt, creditors can go after the owner’s personal property. The business structure does not include corporate tax rates. The owner is personally taxed on all business income.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 156
- Assessments Yes
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