Content Marketing Mastery Course by Russ Henneberry
Become a certified content marketing master
2019-2020 Advanced Training Course In Content Marketing
What will you learn
Use 5 content types and 7 traffic strategies to increase conversions and generate leads
When it comes to content marketing, there are two main issues: what you are going to create and how you are going to get the eyeballs on it. In this newly updated skill course, you will work on a step-by-step content creation process that is proven to generate leads, convert leads to first-time buyers, and sell more to the customers you already have.
Model your content with 28 world class examples from industry titans
Find out how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate billions of impressions a day using easy-to-play, proven content strategies.
5 Content wrappers for the curator of your editorial calendar
Knowing when to publish content is just as important as the content itself. Content marketing expert Russ Henneberry “content wrappers” will help you not only determine what type of content to publish, but also when to publish to create the best possible engagement.
$495
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Course Certification And Badge
About Your Instructor
Russ Henneberry
Russ Henneberry is the founder of modern publishing, a community of information product owners and digital marketing experts. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations, and his book Digital marketing for dummies.
Deploy a repeatable system to create content and manage traffic at each stage of the client’s journey
Learn how to create your perfect customer avatar so that you can develop a content strategy that easily attracts potential customers and buyers
The “GC = A” content marketing formula that easily connects the dots between content and sales
Identify the 4 main problems that plague almost every business, and how your content can fix each of them
Discover the 5 types of content you need in the “awareness” stage to generate targeted leads and prospects
Master 4 types of content that not only consistently manage leads, but also transform these leads into consistent high-ticket buyers
Choose from 11 goals and 13 different content types to create a content strategy focused on moving the needle for your organization (creating this content plan is easy with our content marketing plan worksheets)
Use 6 types of content that reduce churn, increase referrals, and generate positive reviews (#4 will shock you)
Use easy-to-deploy content strategies that will help you sell more… and more often
What Will You Get In The End?
Here is a career-defining question for every entrepreneur, business owner, and talented marketers who work for them…
… If there was a predictable, step-by-step method for attracting a constant stream of red-hot leads every single day without the crippling “what the hell am I supposed to do next?”syndrome and (most importantly) without spending a penny…
Will you finally feel confident enough to make creating a profitable content strategy the # 1 priority of your business?
If your answer is ” Yes!”here’s what you need to know.:
Ordinary content marketers just don’t understand this…
There was a time when blogging was enough, but today (if you really want to generate free targeted traffic) you need to do more.
So how do you do it?
How do I build a “machine” that turns content into free targeted traffic?
Fortunately, this is exactly what you are going to learn in this proven, step-by-step tutorial…
By the time you’re done, you’ll be uniquely qualified to help brands convert content into organic traffic and sales… automatically.
More specifically, you can not only deliver fresh leads and customers… you can deliver these leads and customers “organically”… even for free!
Now there is only one question:
What are you waiting for?
Course Details
Module 1
getting started
Lesson 1: from the AUTHOR
Lesson 2: Here’s what to expect
Lesson 3: content marketing: what and why
Lesson 4: Content Marketing Formula
Lesson 5: creating a client avatar
Lesson 6: content marketing and the consumer value journey
Lesson 7: the most dangerous myth in content marketing
Lesson 8: “Meaningful Relay Race”
Module 2
Content that drives awareness
Lesson 1: content that creates awareness and engagement
Lesson 2: goals at the stages of awareness and engagement
Lesson 3: 5 The Main Content Of ” Wrappers”
Lesson 4: Content Type: Blog Article
Lesson 5: 10-Point Audit Of Blog Entries
Lesson 6: Content Type: Podcast
Lesson 7: Content Type: Video
Lesson 8: Content Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Often Should I Post?
Lesson 11: How should I get traffic to my post?
Lesson 12: Engineering Interaction
Lesson 13: gates: from awareness to subscription
Module 3
Content that generates leads
Lesson 1: content that generates leads
Lesson 2: goals at the subscription stage
Lesson 3: Content Type: Lead Magnet
Lesson 4: 7 types of lead magnets
Lesson 5: Squeeze Page
Lesson 6: 5 ways to direct traffic to your Squeeze page
Lesson 7: 10-Point Magnet Gap Audit
Lesson 8: Content Type: Event
Lesson 9: personal events during the subscription phase
Lesson 10: online events at the subscription stage
Lesson 11: “left turn”: from subscriber to first customer
Module 4
Content that is sold
Lesson 1: content that sells more (and more often)
Lesson 2: goals at the conversion stage
Lesson 3: goals for the stage of the ascent
Lesson 4: anticipating and satisfying intent
Lesson 5: Content Type: Customer History
Lesson 6: Content Type: Product Demonstration
Lesson 7: Content Type: Product Comparison
Lesson 8: Content Type: Event
Lesson 9: the gray area between copywriting and content marketing
Lesson 10: indoctrination and adaptation: from buyers to dedicated, delusional fans
Module 5
Content that increases retention and loyalty
Lesson 1: Content That Increases Customer Loyalty And Retention
Lesson 2: Using Content
Lesson 3: Content Type: Welcome Letter
Lesson 4: Content-Type: About Page
Lesson 5: Content type: packaging and packaging inserts
Lesson 6: Content Type: Supporting Documentation
Lesson 7: Content Type: Events
Lesson 8: the digging of the moat competitive with content marketing
Take Russ Henneberry – Content Marketing Mastery Course at Whatstudy.com
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 120
- Assessments Yes
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