40th Compilation – Dan Kennedy Archives V.1 by Dan Kennedy
DESCRIPTION
As part of the celebration of his 40th anniversary in information marketing, Dan Kennedy delves, delves, delves into the archive …
“Discover the life experience of Dan Kennedy – including 356 examples and 1,556 TOTAL pages of advertising, notes, samples, photos, and artifacts-accumulated over 40-plus years in marketing, copywriting, speaking, and authorship…”
Thursday 15: 12
From: the Desk of Dan Kennedy
Dear Renegade marketer,
Let’s get to the “warm-up”. What I did was perform a thorough excavation of literally rooms with files, notes, samples, photos, artifacts, and much more accumulated over 40-plus years in marketing.
Then I put everything together in a 1556-page volume so that you can research and use various ideas for promotion and business.
Best part: I put my own notes in every subject I wrote in 2013 to either teach an important concept or give context to that particular part.
This comment will create a few “a-ha” moments for you as you browse this huge collection. It’s like 40 years of my marketing know-how in one package, so you can view, get ideas, and take action for your own promotions.
Listen: these “training examples” have stood and will stand the test of time. I also included strange and curious items, personal items, and items of historical significance. As in a Museum, different things will interest different visitors at different times.
I suppose you can say that this is the chief assistant to “Dan Kennedy” that you have ever encountered. And I will warn you that:
You can only get this rare collection
My life work for a very limited time …
You see, I chose them to be good representatives of the changes in style and technique over the decades, from 1970 to the present. Included are works that have been extremely successful, pieces of historical curiosity, and personal favorites.
This collection includes my first ad in a full-page B2B magazine, which I wrote in 1973… right up to the recent promotions I wrote this year.
It also includes my first ad that I wrote for Magnetic Marketing … my most successful product to date. I even included a script for a real speech that I used to sell Magnetic Marketing from the stage.
I also included individual articles from the seminar’s marketing campaigns that I conducted for one client – Rory Fatt and Restaurant Marketing Systems – from 2005 to 2006 to 2010.
Later you will get a larger snapshot of all 1554 pages of this archive, which will generate TONS of:
Ideas for copy angles and how to position your product or service in your copywriting and marketing. You never want to start with a clean slate when writing a copy or developing a marketing campaign for a product. This archive will save you a TON of time and money trying to “sort it out” for yourself.
Ideas for offers you can “scroll through and deploy” for your own promotions. The offer is the most important element of promotion … without a good offer, the copy doesn’t work. You will see more than 40 years of offers that have proven me and my clients well. And you can find a lot of ideas for your own product offerings, services, and seminars.
Create ideas for your promotions that you can implement for your own ads. Most of them are print ads and magalogs that will spark ideas for your own promotions, so you don’t have to wonder what works and what doesn’t.
Titles, closures, markers, stories, etc. You can hold for your own promotions. This can be a literal godsend for you, as you will be able to scroll through all 1556 pages of examples and “flip through” your ideas.
So when you take action today and this big box of this Archive lands on your doorstep:
Don’T ignore the campaign
Which are not in your market …
For example, if you are not a seminar marketing specialist, don’t ignore Rory’s campaigns or any other campaigns you encounter in this archive. There is something to adapt and transfer for your business.
No one involved in marketing can fail to find jewelry in this huge collection. Yes, some of these items were not in their original form, in my folders and drawers, in cardboard boxes and in storage. So their reproductions are not perfect, and for some you may need a magnifying glass to study them. But trust me, your diligence will be rewarded.
Here’s what else you’ll find in this 1556-page archive, which can become a huge mainstay for your business:
A collection of content from presentations, products, presentations, and seminars. Most of them are of historical interest and may have value if they are modified and used today. This includes the whole of the presentation of the sales from which you can learn, promote ideas and implement for your own presentations.
Product covers and even whole products, including a full copy of my 63 Killer Marketing Strategies guide. The ideas you can glean from this collection can make this Archive more than a worthy investment!
Books and promotions that I have used to breathe life into my books, since publishers are not promoters. Here is a wide range of events that I have used to promote my books so that you can “conduct and deploy” for your own promotions.
Newsletters and other publications that have been the Foundation of almost my entire career. I don’t think there is any thing as important to the success of a person or business as its own print media. And thanks to this collection, you will get an unfair advantage over your competitors.
Photos of me with various celebrities including Joe Theisman, Ronald Reagan, Paul Harvey and on location at many events. I used these photos to create a “celebrity aura” around myself and my business. You will also find cartoons that I used for my marketing.
Personal items related to my personal life and interests, as well as correspondence that I have had during my 40 years in the field of information marketing, which will be of great interest to you
Of course, I could view all 356 examples in this archive one by one, but instead:
Here is the actual content of this massive
An archive that will bring up tons of ideas for your own advertising and business:
MARKETING PARTS
1: 1968: the Best letter from a generation to power, not by me
2: 1973: My first ad in a full-page B2B magazine (for environmental structures)
3: 1973: Another B2B ad for the same product
4-5-6: 1974: correspondence with Kemmons Wilson, founder of Holiday Inn re.
Ecological structure
7: 1974: Memo on the leading generation of franchises for environmental structures
8: 1974: photos of environmental structures
9: 1972: The first mass media about ESI – “house Storage in a plastic bubble”
10: 1976 and 1977: my first full-page magazine ads for an information marketing client,
The first ad for my own first information product and other ads of the era, from the same media
11: 1975: an example of an ELEVATOR RECORD is from Success Education Corp.
12: 1975: SAMPLE ORDER FORM-from Success Education Corp.
13: 1977: Another version – The first informational advertisement of the product for the customer (Success Education Corp.)
14: 1978: a Typical article from many that I wrote and published in the mid and late 70s.
15: 1978: first postcard with Dan Kennedy promoting seminars
16: 1978: membership order Form used in my retail self-improvement Center
17: 1978: first full-page ad for my ” successful company»
18: 1979: Brochure of my first public seminar
19: 1979: My first copywriting job for a professional speaker (Buster Crabb)
20: 1979: My first paid copywriting job for General Cassette Corp – for successful readers
21: 1980: My mini-catalog for our award “Brass Eagle”
22: 1981: My version of the famous Thank-U-Gram ® – thank you letter
23: 1982: advertising Bulletin “Generally speaking” for General Cassette –
marketing part for a niche market (professional speakers)
24: 1983: direct mail “Road Show”, for seminars for speakers with Nido Kubein
25: 1983: “Success here” tab»
26: 1982: first niche market catalog – for chiropractors
27: 1982: my (very successful) An EXPENSIVE EXPERIENCE for 1 dollar CASSETTE magazine
28: 1982: Course sold BY cassettes of EXPENSIVE EXPERIENCE, shown in
production photo of the product
29: 1982: two-page ad in SUCCESS for General cassette (3 ads in 1)
30: 1982: smaller ad, SUCCESS
31: 1982: Catalog “Special reports” – niche (professional speakers)
32: 1983: POSITIONAL PRODUCT-Smart product consisting of interviews
33-35: 1987: information brochures / mini-catalogues
36: 1984: 2-party order form I created for educational company success
37: 1984: order Form “VALUE BUILD” for my company, SuccessTrak
38: 1984: full-page print ad for my client, “Gold per inch”
39: 1986: winning version of the full promotional letter I wrote for gold from Inch
40: 1986: a Unique brochure with a story about me that I created for gold
41: 1991: DROP-DOWN OFFER, direct mail for gold in inches
42: 1986: 2-way order form “Extension” I created for SuccessTrak
43: 1987: cover letter w. “Check Gambit”, gift with purchase offer-Empire Cassette
44: 1987: Canada’s target market Letter – General Cassette
45: 1988: LETTER in a STICK-Magnetic marketing system ®
46: 1990: My article in DM NEWS, re. Infor-advertising
47: 1990: article POSITIONING my, in a niche (chiropractic) + more
a recent article on positioning, General, in SUCCESS
48: 1991: promotional letter for a course in psycho-Cybernetics
49: 1991: advertising for my cassette programs in ENTREPRENEUR
50: 1992: workshop Brochure on the small business emergency survival system
51: 1992: original SUCCESS brochure-with zig Ziglar, Peter Lowe and me
52: 1993: BUCK SLIP with a big bonus offer
53: 1993: BOOK ANNOUNCES to ENTER a NICHE (MLM industry)
54: 1993: AD EXAMPLE / AD HYBRID
55: 1993: Original version, my famous “$ 4,000 a day in underwear ” ad for
JPDK (Jeff Paul)
56: 1993: cover of the original “Little yellow book” for JPDK
57: 1993: OPPORTUNITY AD-for another client
58: 1993: SAMPLE SUBSCRIPTION
59: 1993: One of my smartest jobs is an EXAMPLE of a VIP DISCOUNT LIST
60: 1993: note to the Elevator “Atlanta funnel kills 2”
61: 1994: MAGALOG: Original Magalog for No B. S. Marketing letter
62: 1994: original Masthead Photo, No B. S. Marketing letter
63: 1994: event success brochure-with celebrities added
64: 1994: ORDER FORM-mine, from success events
65: 1994: “ONE SHEET” – my speaker “Pamphlet”
66-68: 1994: LITTLE YELLOW BOOKS – I believe the first two “imitate” Jeff Paul /
JPDK Little Yellow Book.
69: 1990: CONVERTED AD OFFERS-Free Las Vegas vacations from Bob Stupak
70: 1990: list of the “TRICK” BUILDING-Bob Stupak
71: 1994: CONTINUOUS supply of DIRECT MAIL PIECES – Bob Stupak
72: 1995: My catalog of Fax reports / promotional emails (UNIQUE Piece)
73: 1996: Announcement of my seminar- “Double your income-fast”
74: 1996: mark of OPENING – from Greg Renker + full promotional letter
speakers this was first used with
75-76: 1996: “ANNUAL REPORT” – FORMAT OF PERSONAL BROCHURES
77: 1996: BOOT CAMP, early niche, promotion (photo Studio owners)
78: 1996: teaser COPY SAMPLE-from Gary Halbert
79: 1996: Rejection of my advertising. Letter from the National advertising Association
They refused to run ”
80: 1997: AD-COPYCAT COMPETITION AD – I wrote for Joe Polish
81: 1996: “READ ONLY” Cover – I wrote for Joe Polish
82: 1997: “DISCOVERED!” Ad-I wrote for Joe Polish (as used by many)
83: 1997: RECALL AD – I wrote for Joe Polish
84: 1997: announcement of the “LITTLE KNOWLEDGE” feature – Brian Kay
85: 1998: TOXIC WASTE DISPOSAL BAG
86: 1998: advertising letter from Nightingale-Conant for my information product on psycho-Cybernetics
87: 1998: Solovyino-konantnye “TRUE STORIES” – formal reviews for P-C
88: 1998: advertising letter “steal – without weapons”
89: 1998: GRABBER “LITTLE MONEY” ad letter (for Power-Points)
90: 1998: sales letter sequence step (for Power Points)
91-93: 1998: My business DISCOUNT catalog
94: 1998: success EVENT brochure (hereinafter “Buy 6, get 1 free offer”)
95: 1998: “the scariest piece of direct mail I’ve ever received»
96: 1998: My version of the “Desperate housewife” ad
97: 1998: Promotional material on the main page Of “guru of growth practice # 1”
98: 1999: newspaper format SEMINAR BROCHURE (My super Conference)
99: 1999: “NAME your PRICE” offer (super Conference)
100: 1999: post-SUPERCONFERENCE REPORT-Commercial letter
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- Duration Lifetime access
- Skill level All levels
- Language English
- Students 168
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