Russ Henneberry – Social and Community Mastery
Description
What you will get:
When you register today, you will receive instant access to:
The Social And Community Mastery Course
5 Basic Modules
62 Video Lessons
9 documents
5 quizzes (one for each module)
In addition, after successfully completing the course and all exams, you will also receive:
A badge designating you as a certified Social & Community Manager that can be hosted on your website, email
LinkedIn signature and Prol
A printable digital certicate suitable for framing
Status and recognition as a Certied Social & Community Manager
Course details and Description
Distribution Of Courses:
Module 1: Start Here
Lesson 1: From The Author
Lesson 2: Cycle Of Social Success
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs. search channels
Lesson 7: 10-Minute Social Media Audit
Lesson 8: social media is not
Lesson 9: when to automate
Module 2: Social Listening
Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Measures
Lesson 5: Setting Up Social Listening
Lesson 6: Social Listening Keyword Planning
Lesson 7: Demo Of The Tool: Setting Up The Keyword Alert
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Setting Up Tags And Tasks
Lesson 11: The 3-Step Customer Service Social Plan
Module 3: Social Inuencing
Lesson 1: Why Inuence?
Lesson 2: Social Inuencing Goals
Lesson 3: Social Inuencing Tools
Lesson 4: Social Inuencing Metrics
Lesson 5: Growing Social Prols
Lesson 6: Social Media Bounce
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1-Splinter
Lesson 11: Step 2-Visualize
Lesson 12: Step 3-Broadcast
Lesson 13: Step 4-Tag
Lesson 14: Step 5-Monitor
Lesson 15: Step 6-Calendar
Lesson 16: Demonstrating Tools-Edgar
Lesson 17: Defeating The ” Social Fire Hose”
Lesson 18: demo of the tool-Facebook’s Boost Post feature
Lesson 19: what is your SOP?
Module 4: Social Networks
Lesson 1: Why Network?
Lesson 2: Goals Of Social Networks
Lesson 3: Social Networking Tools
Lesson 4: Social Media Metrics
Lesson 5: What Is The Media?
Lesson 6: Media Awareness Of The Long Tail
Lesson 7: What Do Long-Tailed Media Want?
Lesson 8: Networking By Theme
Lesson 9: The ” Short List”
Lesson 10: Reverse Media Awareness
Lesson 11: Staying Compliant
Module 5: Social Selling
Lesson 1: Why Sell?
Lesson 2: Social Sales Goals
Lesson 3: Social Sales Tools
Lesson 4: Social Sales Indicators
Lesson 5: The Value First Strategy
Lesson 6: First Value
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: demo: setting up a segmented website
Lesson 11: Content + Social Media + Retargeting
Lesson 12: Putting It All Together
What you are about to discover:
The “Social success Cycle” framework that gives you instant clarity on the 4 social media categories
marketing activities(and the category by which each business should start).
How to create your customer Avatar to build a social media strategy that attracts prospects and buyers
(our simple Avatar client spreadsheet will show you how to build your avatar).
How to recognize and leverage the strength (and avoid weakness) of the “seeker” and ” commitment”
social media channels.
The “10 minute social media Audit” that immediately identifies gaps in your social media marketing so you can
close them.
The two categories of social media marketing that can (and should) be automated by software (don’t worry, we
tell you which programs to use).
The “feedback loop” process that exponentially increases the impact of social media marketing on
product / service development, customer service and content creation.
The 5 keyword categories that matter when monitoring the web for customer service and reputation issues
(“Listen” to these keywords and you will immediately join the social conversation on your brand)
(Listen to these keywords and you will immediately join the social conversation on your brand).
The social listening keyword search planner that makes it easy to set up the Social Listening campaign.
How to set up social listening using paid tools (and an alternative method using free tools for those who are on a
budget).
The Simple 3-Step social media customer service Plan to employ when dealing with customers angry about the audience
social channels.
4 methods for developing connections on any social channel (attention to “indoctrination” and ” rebounding”
process).
7 blog post templates that create high-quality, “shareable ” blog content with speed (never get stuck for the blog
publish ideas again).
The social media topic map document that turns boring and “ho hum ” social media channels into thriving
social communities.
The 6-step “socializing” process that you will apply to each new content you create (this will maximize your
social media exposure).
How to defeat the “social fire hose “” and create social media updates that get noticed in the sea of social networks
status updates).
How to leverage “Long Tail Media Outreach” to generate trac, links and authority from blogs,
podcasts and more).
How to combine social media topic maps and the “The Short List” process to create a network of inuencers (ces
can really can “move the needle” for your business).
How “reversing media awareness” works today (and how to position yourself to take advantage of it)
The “value First” strategy that seamlessly and subtly turns casual social media connections into leads
and customers (without being shady).
3 types of “value” ore (and when to use each).
How to use “content Segmentation”, social media and social advertising to increase social links
prospects and customers.
How to use content + social media to cross “customer journey” from awareness to Conversion
step.
Take Russ Henneberry – Social and Community Mastery at Whatstudy.com
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 190
- Assessments Yes