Million Dollar Markete
What will I learn
- How to acquire customers
- Technical marketing skills
- 7+ channels proficiency
What’s included
- 8+ weeks of curriculum
- Quizzes and exercises
- 1:1 mentorship
Course Curriculum
Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
- Introduction – 3:30
- Stakeholders – 8:01
- Buyer Psychology – 18:45
- The Path to Purchase – 21:00
- Customer Profiling – 10:21
- Pain Scoping – 4:00
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction – 0:53
- Display – 20:54
- Retargeting
- Retargeting Audiences – 4:31
- Search – 5:55
- Google AdWords – 18:47
- Simple ROI Dashboard
- Live Account Exploration – 13:01
- Intro to Landing Pages – 4:23
- Landing Page Tutorial – 88:57
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction – 1:22
- Calculate Traffic Goals – 4:22
- Organic Channels
- Intro to SEO – 13:11
- [Bonus] Blog Post SEO Teardown – 11:09
- [Bonus] Ecommerce Store SEO – 25:24
- [Bonus] Local Services SEO – 22:14
- Platforms – 3:49
- Social Media – 3:58
- Communities – 7:16
- Growth Systems – 8:46
- Intro to CRO – 6:40
- Projects & Exercises
- Resources
- Summary – 1:10
Analytics
- Introduction – 5:18
- Content Analytics – 13:00
- Product Analytics – 13:00
- Growth Analytics – 3:38
- Retention Analytics – 6:45
- [Bonus] Retention Case Study
- Intro to SQL – 1:12
- Projects & Exercises
- Resources
- Summary
Partnerships and Referrals
- Introduction – 0:53
- Types of Referrals – 6:06
- Customer Referrals – 14:24
- Scaling Word of Mouth – 8:23
- Bonus – Partnership Launch Checklist – 3:52
- Bonus – Partnerships that Cut Costs – 3:41
- Projects & Exercises
- Resources
- Summary
Technical Marketing
- Introduction
- JavaScript Event Handlers – 28:18
- Intro to APIs – 55:27
- ROI with SQL – 29:52
- Intro to Web Scraping – 2:38
- Web Scraping – Manual Research – 7:03
- Web Scraping – Buying Leads – 19:20
- Web Scraping – Nonconventional – 28:07
- Web Scraping – Offline Marketing – 11:19
- Web Scraping – Advanced Case Study
- [Bonus] Sales Hacking
Competitive Strategy
- Intro – Tactics vs Strategy – 8:37
- Brand Safety – 3:42
- Positioning & Differentiation – 4:38
- Projects & Exercises – 4:18
Conversion Rate Optimization
- Premature CRO is a Waste of Time – 3:56
- A Tale of 6 Optimizations – Prospect CRO – 0:58
- Lead CRO
- Trial CRO
- Customer CRO – Part I
- Customer CRO – Part II
- Referral CRO
- Upsell CRO
- Project – CRO Planning – 0:48
- Do’s and Dont’s
- Server vs Client-side A/B Testing
Creativity
- Introduction – 6:08
- The 3 C’s of the Creative Process
- Conceive – How to find original ideas – 6:49
- Conceive – Workshop
- Curate – How to make ideas better – 4:33
- Curate – Workshop
- Choose – How to pick the best ideas to execute – 8:14
- Choose – Workshop
- Case Study – Applying Creativity in a Saturated Market
- Case Studies – Course Alumni
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
Take Million Dollar Markete by Ryan Kulp at Whatstudy.com
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 160
- Assessments Yes